The Rubinstein Group

Gavin Rubinstein and his high achieving team are now known both Australia wide and internationally thanks in part to the stellar success of Amazon Prime’s Luxe Listings Sydney. In recent years, they’ve made an enviable name for themselves in Sydney’s famously competitive luxury property market, smashing sales records while providing highly bespoke client services. With Season 3 now underway and Gavin’s team rapidly attracting some of the best talent in the country, the call was made for The Rubinstein Group to forge their own path without the Ray White banner. Atollon was approached to design a custom site reflective of the new brand – its sophistication, company values, and poised and polished approach to some of Australia’s grandest harbourfront properties.

 

Many brands in this space require bold messaging and loud visual appeal to introduce themselves in a crowded market, but working with one of the most recognisable names in Aussie real estate required the opposite approach. Rather than introduce The Rubinstein Group to new and existing clients, we designed the website with simplicity and confidence in mind. Like the best prestige brands in any sector, there’s no need to shout what you do from the rooftops. You’ve always been there, you’ll continue to be there for your customers, and plausible sophistication for a luxury brand comes from understatement.

With spacious layouts, minimal but thoughtfully laid out type, and a deliberate lack of sales-driven calls to action, clear choices were made to set TRG apart. More than property, customers are purchasing their dream lifestyle. Overuse of taglines, voiceovers or downloadable flyers just aren’t needed – this site has been designed to make you feel the brand instead.