Hodges

With over 166 years of real estate experience, 17 offices and 150 agents, there’s no doubt Hodges has established itself as one of Victoria’s leading agencies. But to stay ahead of an ever crowded field means consistent innovation, evolution, and renewal – pillars Hodges swears by as it grows into more offices across the state. They approached us with a simple problem that would set us off onto a detailed UX and UI journey — how might we, using the existing Hodges branding, create an entirely new website that met the digital needs of thousands of everyday Aussies looking to buy, sell, lease and invest?

With constant collaboration between brand positioning and website planning, we focused on five key personas that would ultimately shape the entire look and feel of the new Hodges website. We determined the Hodges audiences right down to demographic – the first home buyers, the downsizing retirees, the students becoming housemates for the first time. And we mapped out a user journey for each that focused on accessibility, approachability, ease of use, and a strong sense of Aussie down to earthiness.

The result is a customer facing, lightning fast, accessible layout. Users start their journey based on their needs from the outset. We deployed detailed suburb and property reports for investors. And we put the faces of Hodges agents front and centre, giving them each their own mini platform to reach customers.